E-commerce in Bangladesh is growing day by day, and many entrepreneurs are achieving unprecedented success by selling various products online. Online business has become a major opportunity for marginalized entrepreneurs in the country. Even young people from remote villages are dreaming of becoming entrepreneurs without requiring large-scale preparation or capital. Therefore, selling products online is no longer just a trend, but a profitable business model. If you know the strategies for selling products online, your business will not only become more profitable but also sustainable. Today, we will discuss strategies for selling products online that will take your business success to new heights.
Previously i wrote blog onHow to prepare for starting an online business in Bangladesh?on this topic. Continuing from today, let's learn about the 7 strategies for selling products online and how applying these strategies can increase business profits.
This blog contains-
1. Choose the Right Product.
You may have many types of products available for sale, but not all products are suitable for online trading! Therefore, the first and most important strategy for selling products online is choosing the right product. Deciding what products you will sell is the foundation of your business. For online business in Bangladesh, choose products that fulfill the local customers' demands. Select items that are easily available in your local market but hard to find in other areas, such as handmade products, clothing and fashion items, or electronics gadgets, which have high demand here.
A familiar entrepreneur of mine lives in Dhaka. Initially, he tried selling various types of products online but was not successful. Later, he started working with two products that were available in his local area: hand-pounded chira (flattened rice) and hand-pounded red rice. Now, he has a successful online business with these two products. His profits have increased significantly, and the demand for his products is growing even outside the country!
2. Choose the Right Platform.
Another important strategy for selling products online in Bangladesh is choosing the right platform. There are various e-commerce platforms in Bangladesh, such as Daraz.com, Sajgo.com, Foodpanda.com, Alibaba.com, Lalsabuj.com, Or.com, ChalDal.com, Picabo.com, etc. Additionally, you can sell products through your own website or Facebook page.
Why is this important?
Choosing the right platform ensures that your product reaches the right customer. Here are a few examples:
- For example, if you sell fashion products, it's better to list your products on platforms like Daraz.com, as these platforms have a higher demand for fashion items.
- If you want to do business with electronic products or gadgets, then Picabo.com is a good choice.
- On the other hand, if your products are food or food-related, platforms like Foodpanda and ChalDal are good choices.
3. Add Quality Products and Attractive Product Descriptions and Images.
In online product sales, along with quality products, excellent product descriptions and images are extremely important. Since your customers cannot see or touch the product directly, attractive images and detailed descriptions help them make the purchasing decision.
How to do?
- Show the best images of the product: Include high-resolution photos taken from multiple angles. Remember, first impressions matter—focus on the visual appeal before highlighting the product's features!
- Provide a video review: Create short videos for customers explaining the benefits of the product. Provide your own video review, as it will help build trust with the customers.
- Provide a detailed description of the product: Clearly write the product's features, benefits, and usage instructions. If you don't, customers will just view the product on your site and purchase it from another site!
- Frequently Asked Questions (FAQs): Provide answers to common customer questions in advance.
If you hire a professional photographer to take product photos and add detailed descriptions for each product, your product sales will significantly increase.
4. Leverage Social Media and Digital Marketing.
Social media is the most powerful tool for selling products online. By using platforms like Facebook, YouTube, Instagram, and TikTok, you can easily promote your products. Regularly share posts, engage with customers online, and gather their feedback.
How to do?
- Use Facebook Ads to target a specific audience. Then, run targeted advertisements to reach the defined customers.
- Post regularly and share stories.
- You can also use influencer marketing.
Do digital marketing
Without product marketing, increasing online sales is difficult. Do some effective digital marketing-
- SEO Optimization: Make your website and product descriptions SEO-friendly so that they easily appear in Google search results.
- Email Marketing: Send emails to both old and new customers offering promotions. Keep them up-to-date.
5. Keep customers happy by offering discounts and promotions.
Discounts and offers are an effective way to attract customers. Through special festivals, holidays, or seasonal offers, you can encourage customers to make more purchases. Customers always appreciate discounts and offers.
How to do?
- Offer discounts during special festivals or holidays.
- Launch a loyalty program.
- Offer bundle deals or buy one, get one free promotions.
- Introduce limited-time discounts.
- Offer free delivery on orders above a certain amount.
6. Pay special attention to customer service.
Customer service is extremely important in online product sales. Respond quickly to customer inquiries, assist them in solving their problems, and take their feedback seriously. Good customer service will enhance your business's reputation. Customers will purchase from you again and recommend your store to others.
You can take the following steps:
- Respond to customer questions quickly.
- Adhere to the product delivery timeline.
- Use multiple courier services.
- Provide the customer with a tracking number.
- Try to reduce the delivery time.
- Collect customer feedback and use it to improve quality.
- Encourage satisfied customers to leave reviews.
- Instead of avoiding negative reviews, address the issues and resolve them.
- Promote positive reviews on social media.
7. Keep track of transactions and simplify payment options.
In online product sales, it is extremely important for payment options to be easy and secure. In Bangladesh, many customers still prefer cash on delivery (COD), but other payment options like mobile banking, credit cards, and debit cards should also be offered. In simple terms, keep the payment process easy and secure.
Use accounting software like HishabPati to keep track of all transactions digitally.
- Keep track of product sales.
- Manage inventory.
- Track profit and expense accounts.
- Provide an invoice for each transaction.
- Keep track of outstanding balances.
- Analyze various reports, including stock summaries.
Knowing the strategies for selling products online and applying them correctly can be the key to your business success. By selecting the right products, using attractive product images and descriptions, leveraging social media, providing excellent customer service, offering discounts, implementing convenient payment systems, and using accounting apps, you can make your online business more profitable. The strategies for selling products online will not only increase your sales but also enhance your brand reputation. Wishing you overall success in your business!
Demo - View this & start your journey with HishabPati in three simple steps!
- Step 1: Sign up on HishabPati
First, visit the HishabPati website and create an account for your business. Alternatively, download hisabpati app from google play store and register. Registration in HishabPati is quite easy & complete free.
- Step 2: Set up your company
After signing up, first set up your business profile by providing the necessary information as the owner. Then, set up essential business aspects such as inventory, units, purchases and sales, outstanding balances, invoices, and transactions. After that, start updating daily transactions.
- Step 3: Enjoy the various features of HishabPati
After starting to keep business accounts on HishabPati, make use of the necessary and unique features, such as invoicing, barcode scanning, units, and expense management, among others.
Watch a demo video on YouTube in Bengali to understand the usage and features of HishabPati in detail.
Digital ledger for income and expenses – HishabPati demo.
HishabPati's subscription fee starts at just 99 Taka!
HishabPati is Bangladesh's easiest and most affordable accounting app. Its subscription fee is divided into monthly and annual terms, with three budget-friendly packages available.
- 01. Basic Package: The Basic package is completely free! This means you can try out the app without purchasing a subscription.
- 02. Premium Package: The monthly subscription fee for the premium package is just BDT.99. And there's a 17% discount on annual subscriptions! It will cost only 999 taka in a year!
- 03. Business Package: The monthly subscription fee for the Business package is just 199 Taka. Like the Premium package, the annual subscription also comes with a 17% discount, making the yearly cost only 1990 Taka.
Know about all features of packages today in details & choose your desired package. Good luck with your business!